Branding
炊炊良風
Prison Branding Design of Keelung Prison
品牌形象／插畫／包裝／周邊商品
炊炊良風係以基隆監獄自營品牌為核心之包裝設計，推廣來自於監獄的手工良心食品，在受刑人一道道手工壓揉與繁複工序的背後，是一份對世界的善意，同時亦希望透過品牌再造，向社會傳遞受刑人努力工作的心，肯定他們在獄中習得的一技之長。
The old brand from Keelung prison in Taiwan has been redesigned, come up with a whole new brand “Going Straight”. During the design, we want to send a message of the hard work and the straight heart of the criminals through the hand-drawing outfit of the product.
紙套上長條狀的鏤空，形似獄中的鐵窗，而下方露出工作場景，則象徵消費者透過設計瞭解受刑人的生活樣貌。
The hollow like the iron window of prison, and the illustrations of work scenes below it let consumers understand the life style of the criminals through design.
視覺上採手繪插畫呼應食品的手作特色，並運用爐火的橘紅、糕餅的金黃色澤作為主要配色。而包裝圖面的插畫則可彼此拼接出連續的工作情境，帶來互動性與趣味性。
The main idea of the hand-drawing of our package, red stands for the flame in the oven and golden yellow represent the cakes. Moreover, each drawing on the separate cake can be lineup into a serial comics, makes “Going Straight” not only good to eat but also fun lots of .
包裝底部有烘焙工具的小插畫，會在使用時露出，增加使用過程中的驚喜。
The illustrations of the baking tools at the bottom of the package will appear during use, adding to surprise in the process.
牛奶棒單包裝三面皆印有工作情境，能透過多個拼接，組成連續圖形。
Milk sticks package are printed on three sides with work situations , and can be composed of others to form continuous illustrations.
因應個食主義與送禮市場，我們將包裝份量減量，並將尺寸規格化，包裝皆按固定比例設計，讓送禮與自用之消費者，皆可自由搭配出理想套組，提供購物的新體驗。
Since nowadays, the needed of present and self-use market become more and more important, we present lighted, modified gift pack, allow customers to combine different size of gift pack freely to create a brand new experience of gifting.